Starting Now, You'll Be Able to See Who Made Your Favorite H&M Items

There’s no doubt about it - H&M has a tendency toward controversy. From the uproar caused by the infamous monkey sweatshirt and subsequent protests in South Africa, to reports that women working in H&M factories face daily harassment and violence, the fast-fashion giant has been no stranger to global scrutiny.

That being said, the world’s second largest retailer has recently been trying to do better. According to fashion watchdog Good On You, H&M is “setting sustainability targets” and “has made some commendable improvements on their labour policies in recent years”, receiving an A+ from 2018’s Ethical Fashion Report.


Most recently, the chain has announced that, starting now, customers online and in-store will be able to learn the history behind each item while they shop. For all garments and a majority of home items, H&M will share detailed information on items’ production country, supplier and factory names, amount of factory workers, and more. Isak Roth, H&M’s Head of Sustainability, cited a need for openness that drove the chain’s decision.

We want to show the world that this is possible. By being open and transparent about where our products are made we hope to set the bar for our industry and encourage customers to make more sustainable choices. With transparency comes responsibility, making transparency such an important factor to help create a more sustainable fashion industry.
— Isak Roth

This move comes straight on the heels of the launch of H&M’s “organic and sustainable” Conscious collection.

What do you think of H&M’s deciding to share this information? Would it make you feel more informed and empowered to make a purchase there?