5 Foundation Lines I Promise* Have Your Shade

Friends, the state of makeup has improved beautifully over the past decade. There are more product types than ever (jelly makeup, anyone?), more shelf space devoted to skincare, and more colors and shades that actually compliment the skin tones that don’t fall under “Light”, “Medium”, or “Dark”. Still, if you're a makeup newbie, or just someone that doesn’t keep up with the latest and greatest in makeup news, it can be hard knowing exactly where to go when looking for the perfect base shade.


Luckily for all of us, many major makeup brands are beginning to roll out more shade-inclusive lines of products. Here are several foundation lines I’m quite certain you’ll be able to find your shade in.

Pro Filt’r Soft Matte Longwear Foundation ($34 at Fenty Beauty & Sephora) - Avail. in 50 Shades


Rihanna shocked the beauty world last year with the release of her Fenty Beauty line, which included a foundation line with 40 shades. Now, a year later, the Pro Filt’r line is up to 50 shades, with even more planned for release soon.

Maybelline Fit Me Foundation ($7.99 at Most Drugstores) - Avail. in 44 Shades


Promising Review:

I just bought this foundation today in the color 358 Latte. I love it already.! I have never been able to find a foundation that matched me enough outside of estee lauder double wear foundation. Most companies think that if your black, your undertone is red, or that brown people don’t buy makeup, so companies usually don’t even make colors darker than a brown paper bag..
— Review on Maybelline.com

MAC Foundations (Price Varies) - Avail. in 35 Shades


You may have mixed feelings about MAC, but one thing’s for certain: they’re one of the OGs when it comes to inclusive shade ranges. Plus, with over a dozen different formulas for different skin types, there’s bound to be one that looks and feels amazing on you.

L’Oréal True Match ($8 at Most Drugstores) - Avail. in 33 Shades


Promising Review:

I’ve used many brands in my 52 years and this is the one I will be buying from now on. There is no other that has the perfect color and coverage as this product. It is lightweight and does NOT clog your pores. In fact, it minimizes the look of my pores AND gives me a fresh (not dried out) face.
— Review on L'OréalParisUSA.com

Beauty Bakerie Cake Mix Demi-Matte Foundation ($28 at Beauty Bakerie & Ulta) - Avail. in 30 Shades


This sweet little brand formulated its foundation from dark to light, ensuring that people of color won’t be left out of finding their perfect match.

Still can’t find what you’re looking for? There may be hope yet. A few beauty brands, like NYX Cosmetics, offer foundation mixers that can help you lighten, darken, or change the undertone of your foundation to fit your preference.


You can find these helpful mixers at NYX.com for $10 each. Good luck!